In an effort to grow and retain their subscriber base, SVODs aka subscription streaming services like HBO Max, Netflix, and Disney+ debuted an astronomical amount of blockbuster movies this quarter.
Today, streaming search engine Reelgood analyzed data for all of the films that premiered* in Q2 2021 (from April 1 to June 25) and ranked the top 10 titles that had the biggest opening weekend shares of streaming and engagement among 2M monthly users in the United States. Below are their findings:
HBO Max’s day-and-date releases were the most popular, which should come as no surprise since the streamer has been making their buzziest offerings (e.g Mortal Kombat, Godzilla vs. Kong) available to all subscribers at no extra cost. Netflix also made a great showing with Zack Snyder’s Army of the Dead, The Woman in the Window, and its most recent release — The Ice Road among others.
While Disney+ continues to invest more in their TV show assets such as Loki and Star Wars: The Bad Batch, the service’s latest movie release (free to all Disney+ subscribers), Luca, still made it to number six.
*Only titles released via SVOD (excluding Disney+’s Premier Access tier) from April 1 to June 25, 2021 were included in this analysis.
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