Mike Smith
ITVX is the official streaming platform from ITV — the UK’s leading commercial broadcaster. It replaces ITV Hub with a refreshed interface, expanded catalogue, live channels, and premium upgrades through ITVX Premium and BritBox UK integration. Below is a detailed, original FAQ guide covering everything you need to know about ITVX.
What is ITVX?
ITVX is ITV’s free and premium streaming service where you can watch live ITV channels and thousands of on-demand programmes. It features everything from ITV dramas and comedies to documentaries, films, news, and reality shows. ITVX also premieres exclusive box sets and early releases before they air on traditional TV.
Is ITVX free to use?
Yes. ITVX offers a Free tier supported by adverts, allowing users to stream live and on-demand content without paying. Viewers can upgrade to ITVX Premium for an ad-free experience and access to the full BritBox UK library, which includes classic British dramas and comedies.
How do I sign up for ITVX?
Creating an ITVX account is quick and free:
- Visit the ITVX website or open the ITVX app.
- Click Sign In or Register Now.
- Enter your name, email, and a secure password.
- Confirm your date of birth and postcode (UK-based).
- Accept the terms and complete registration.
Once logged in, you can personalise recommendations, create a watchlist, and resume shows across multiple devices.
What is ITVX Premium?
ITVX Premium is a paid upgrade offering ad-free streaming (except live channels and trailers) and full access to the BritBox UK catalogue — thousands of classic British box sets from ITV, BBC, Channel 4, and Channel 5. Premium subscribers can also download selected programmes for offline viewing on mobile and tablet devices.
How much does ITVX Premium cost?
As of 2025, ITVX Premium costs £5.99 per month or £59.99 per year. A 7-day free trial is available for new subscribers. After the trial, the plan automatically renews unless cancelled.
Which devices support ITVX?
ITVX supports a wide range of devices, including:
- Smart TVs: Samsung (2016+), LG (webOS 4+), Sony (Android TV), Hisense, Panasonic, and others
- Streaming devices: Roku, Amazon Fire TV, Apple TV, Chromecast, Sky Glass, and Sky Stream
- Consoles: PlayStation 4/5, Xbox One, Xbox Series X|S
- Mobile & tablets: iOS 15+ and Android 8+
- Computers: Chrome, Edge, Safari, and Firefox browsers
Does ITVX support 4K Ultra HD streaming?
Yes, select ITVX originals and films are available in 4K Ultra HD with HDR on compatible Smart TVs and streaming devices. To stream in 4K, you’ll need a fast broadband connection (25 Mbps or higher).
Can I download programmes for offline viewing?
Yes. ITVX Premium subscribers can download eligible content to mobile and tablet devices through the ITVX app. Downloads typically expire after 30 days or 48 hours after playback begins. Free-tier users do not have access to offline downloads.
Does ITVX have live TV?
Yes. You can stream all major ITV channels live, including ITV1, ITV2, ITV3, ITV4, and CITV, as well as exclusive live event channels and themed pop-ups. Live streams can be paused and resumed but not fast-forwarded.
Are there adverts on ITVX?
Yes. The free tier includes commercial breaks before and during programmes. ITVX Premium removes ads from on-demand content but not from live channels, trailers, or promotional previews.
Do I need a TV Licence to watch ITVX?
You’ll need a valid UK TV Licence if you watch ITV channels live on ITVX. For on-demand viewing only, a TV Licence is not legally required — but you must still pay if you watch any live broadcasts.
Can I use the same account on multiple devices?
Yes. Your ITVX account works across multiple supported devices. Simply sign in using your email and password. You can start watching on one device and continue where you left off on another.
How do I manage my watchlist?
To add a show to your watchlist, click the “+ Add” icon on the programme’s page. You can access your watchlist under the My ITVX section and remove titles anytime. The watchlist syncs automatically between all signed-in devices.
Why isn’t ITVX working on my device?
If you’re having playback or sign-in issues, try the following:
- Check your internet connection (minimum 5 Mbps recommended for HD).
- Update the ITVX app to the latest version.
- Restart your device or router.
- Clear the app cache or reinstall the app.
- Ensure your device’s clock and location are set correctly to the UK.
How do I cancel ITVX Premium?
To cancel:
- Go to Settings → Manage Subscription on the ITVX website or in-app.
- Select Cancel Subscription and confirm.
You’ll continue to enjoy Premium benefits until the end of your current billing period. If you subscribed via a third-party (Apple, Amazon, Roku, or Google Play), cancellation must be done through that provider.
Does ITVX include BritBox content?
Yes. ITVX Premium integrates BritBox UK directly within its library. You’ll find classic titles such as Downton Abbey, Inspector Morse, Doctor Who (Classic), Fawlty Towers, Broadchurch, and many more — all without leaving the ITVX app.
How can I contact ITVX support?
You can reach the ITVX Support team through the Contact Us form on the official ITVX Help page. Simply enter your name, email, and a detailed description of your issue — especially if it’s a technical problem, as this helps the team respond faster.
If you prefer speaking directly, you can call 0330 678 1945, available 7 days a week from 9am to 10pm. The team will assist with streaming, account, or billing queries as quickly as possible.
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