
Here’s everything you need to know about On Brand With Jimmy Fallon:
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On Brand With Jimmy Fallon (2025 TV Show) Synopsis
NBC’s new reality competition series On Brand With Jimmy Fallon brings marketing creativity to primetime. Hosted by Jimmy Fallon and marketing powerhouse Bozoma Saint John, ten contestants from diverse backgrounds compete to craft real campaigns for some of the world’s biggest brands—from Dunkin’ and Captain Morgan to Southwest Airlines and Therabody. Each week, one big idea wins and others risk elimination, until a single visionary is crowned the ultimate ad genius with a cash prize and national exposure.
When Does On Brand With Jimmy Fallon Premiere?
- Premiere Date: Tuesday, September 30, 2025
- Time: 10/9c following The Voice Season 28
On Brand With Jimmy Fallon Season 1 Episodes
Here are the episodes with premiere dates:
- Episode 1 – Tuesday, September 30, 2025 at 10 p.m. ET/PT
- Episode 2 – Friday, October 3, 2025 at 8 p.m. ET/PT
- Episode 3 – Tuesday, October 7, 2025 at 10 p.m. ET/PT
- Episode 4 – Friday, October 10, 2025 at 8 p.m. ET/PT
- Episode 5 – Tuesday, October 14, 2025 at 10 p.m. ET/PT
- Episode 6 – Friday, October 17, 2025 at 8 p.m. ET/PT
- Episode 7 – Friday, October 24, 2025 at 8 p.m. ET/PT
- Episode 8 – Friday, October 31, 2025 at 8 p.m. ET/PT
On Brand With Jimmy Fallon Cast
Hosts / Mentors:
- Jimmy Fallon – Creator, host, and executive producer. Known for The Tonight Show Starring Jimmy Fallon and Saturday Night Live (1998–2004).
- Bozoma Saint John – Chief Marketing Officer on the show and co-host. Former Chief Marketing Officer of Netflix, Uber, and Beats by Dre; a current cast member on The Real Housewives of Beverly Hills and inductee into the American Marketing Hall of Fame.
Contestants:
Azhelle Wade (“The Toy Coach”), Bianca Fernandez (Gen-Z strategist), Pyper Bleu (Brooklyn creative), Sabrina Burke (ex-real estate marketer), Lauren Karwoski (ex-journalist), Elijah Bennett (film grad/ghostwriter), Ryan Winn (agency owner), Dr. Rajesh Srivastava (marketing professor), BT Hale (honky-tonk marketer), Mahiri Takai (Men’s Fashion Week Dallas founder).
Is On Brand With Jimmy Fallon Suitable for All Ages?
NBC lists On Brand With Jimmy Fallon as a family-friendly unscripted series focusing on creativity and branding rather than adult themes. It carries a TV-PG rating for mild language and competitive tension. Parents may comfortably watch with older children or teens interested in marketing, advertising, or entrepreneurship.
FAQs
Q1: How many contestants compete in Season 1?
A: Ten contestants from diverse industries compete for the top spot and a cash prize, working on campaigns for big brands each week.
Q2: Does Jimmy Fallon still host The Tonight Show?
A: Yes. Fallon continues to host The Tonight Show Starring Jimmy Fallon Monday through Thursday at 11:35/10:35c while executive-producing and hosting On Brand.
Q3: What brands appear on the show?
A: Confirmed brands include Dunkin’, Southwest Airlines, Therabody, Captain Morgan, KitchenAid, Marshalls, Pillsbury, SONIC Drive-In, and Samsung (which also powers the On Brand Agency HQ).
Q4: Who produces On Brand With Jimmy Fallon?
A: The series is produced by B17 Entertainment and Universal Television Alternative Studio (a division of Universal Studio Group) in association with Fallon’s Electric Hot Dog production company.
On Brand With Jimmy Fallon Trailer
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