
NOW is a streaming service owned by Sky. The platform offers separate memberships for different kinds of content—Entertainment, Cinema, Sports, and Hayu—so you can choose exactly what you want to watch. It was originally called “NOW TV,” but the name was shortened to “NOW”.
How to sign up for NOW?
To sign up for NOW, go to the official website at NOWTV.com/membership. Choose the membership you want—Entertainment, Cinema, Sports, or Hayu—and create your account using an email address and password. Then add your payment details, confirm your plan, and start streaming instantly on any supported device.
What memberships does NOW offer?
NOW offers a variety of flexible memberships:
- The Entertainment Membership gives you access to must-see TV shows, Sky Originals, and top channels like Sky Atlantic, Sky Max, and Sky Showcase. With the 6-Month Saver plan, you can save over 30% and enjoy Full HD streaming on two devices at once with a free one-month Boost and Cinema trial.
- The Entertainment & Cinema Bundle combines both memberships into one, letting you stream the latest box sets and blockbuster films while saving 50%. This plan also includes a one-month free Boost for Full HD quality and multiple streams.
- For sports fans, the Sports & Sports Extra Bundle offers all 18 live channels from Sky Sports, Premier Sports, and TNT Sports. With this 12-Month Saver plan, you can save over 60%, stream major matches in Full HD, and enjoy bonus coverage through Sky Sports+.
What is NOW Boost?
NOW Boost is an optional add-on that enhances your streaming experience. It provides:
- Full 1080p HD streaming (instead of standard 720p)
- Ad-free viewing on on-demand content (live channels may still show ads)
- Surround Sound (5.1 Dolby Digital)
- The ability to stream on up to three devices at once
Boost costs an additional £6 per month and can be added to any membership.
In which country Now TV is available?
NOW is available in several countries through Sky’s regional platforms. It was first launched in the United Kingdom, where it remains a leading streaming service for Sky content. Subscribers in Ireland can also enjoy the same memberships and features as the UK version. In Italy, NOW operates under Sky Italia, offering entertainment, cinema, and sports packages designed for local audiences. In Germany, the platform is known as WOW, providing similar on-demand and live streaming options through Sky Deutschland.
Do I need a contract?
No contracts are required with NOW. All memberships operate on a rolling monthly or daily basis, depending on your selection. You can join, pause, or cancel whenever you want through your account settings.
What devices can I use to watch NOW?
NOW supports a wide range of devices:
- Smart TVs: Samsung, LG, Hisense, Sony (via app store)
- Streaming Devices: Amazon Fire TV, Roku, Apple TV, NOW Smart Stick, Google Chromecast
- Game Consoles: PlayStation 4/5, Xbox One/Series X|S
- Mobile Devices: iOS (iPhone/iPad), Android phones and tablets
- Computers: Windows and macOS via browser (Microsoft Edge, Safari, Chrome, or Firefox)
How many devices can I register and watch on?
You can register up to six devices on your NOW account and stream on one device at a time (or three with Boost). Devices can be managed or swapped via your account settings.
Can I download content to watch offline?
Yes, you can download on-demand movies and shows for offline viewing, but only on the NOW mobile app (iOS and Android). Downloads are available for Entertainment, Cinema, and Hayu memberships, not for live sports.
What internet speed do I need for NOW?
- Minimum: 2.5 Mbps for standard definition
- Recommended: 3.0 Mbps for HD (with Boost)
- For 4K content (where supported): 12 Mbps or higher
For stable streaming, wired or 5GHz Wi-Fi connections are preferred.
Is there a free trial for NOW?
Yes, NOW offers a free trial for new users. You can visit NOW, choose the Hayu Membership, and start a 7-day free trial to explore its content. Remember to cancel before the trial ends if you don’t want to be charged for the next billing period.
How do I cancel my NOW membership?
You can cancel anytime by:
- Logging into your NOW account.
- Going to “My Memberships.”
- Selecting the membership you want to cancel.
- Following on-screen instructions until you receive a confirmation email.
You will still have access until the end of your billing period.
How do parental controls work?
You can enable a Parental PIN to restrict age-rated content:
- Set different age levels (U, PG, 12, 15, or 18).
- Required when accessing mature-rated shows or movies.
- The PIN applies across all devices linked to your account.
How can I contact NOW customer support?
You can reach NOW through:
- The official Help Centre (support articles and chat)
- Live Chat for billing, technical, or account issues
- Community Forums where users share tips and troubleshooting solutions
NOW no longer provides direct phone support for most users, but live chat is generally fast and reliable.
Can I bundle NOW with broadband?
Yes. NOW Broadband (powered by Sky) offers packages that include streaming memberships and home internet. Bundles provide a single monthly bill and are ideal for customers seeking convenience without Sky’s long-term contracts.
What is the difference between NOW and Sky?
NOW is Sky’s streaming alternative.
- NOW: No contract, app-based, streaming-only access.
- Sky: Requires installation of Sky Q or Sky Stream devices with a full subscription.
NOW lets viewers enjoy Sky’s premium content without hardware setup or commitment.
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