Effects of COVID-19 and Social Distancing on Streaming Video and OTT

Maria Santos

Read Time 2 minutes

It’s no secret that with more people now staying home, streaming media consumption has shot through the roof.

Our team at Reelgood took a closer look at just how big of an impact COVID-19 and social distancing have had so far on the viewing activities of our nearly 4 million monthly active users, and the results do not disappoint.

Consumers are now officially streaming more content during business hours compared to off-hours

Heat Map of Peak Streaming Times
Heat Map of Peak Streaming Hours
For the month of April so far, 51% of all playback were logged between 8am to 6pm of each day
For the month of April so far, 51% of all playback were logged between 8am to 6pm of each day

Netflix is undeniably the most popular streaming platform among consumers right now, snagging a share of almost 42% of all total playback for the past three (3) weeks

Surprisingly, free ad-supported service Tubi comes in fifth with 3.71% ⁠which is noticeably higher than the numbers Apple TV+ or even HBO managed to pull

Viewership share of each major SVOD and AVOD service, based on data from nearly 4M Reelgood users
Viewership share of each major SVOD and AVOD service, based on data from nearly 4M Reelgood users

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