Effects of COVID-19 and Social Distancing on Streaming Video and OTT

It’s no secret that with more people now staying home, streaming media consumption has shot through the roof.

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Our team at Reelgood took a closer look at just how big of an impact COVID-19 and social distancing have had so far on the viewing activities of our nearly 4 million monthly active users, and the results do not disappoint.

Consumers are now officially streaming more content during business hours compared to off-hours

Heat Map of Peak Streaming Times — Heat Map of Peak Streaming Hours

For the month of April so far, 51% of all playback were logged between 8am to 6pm of each day

Netflix is undeniably the most popular streaming platform among consumers right now, snagging a share of almost 42% of all total playback for the past three (3) weeks

Surprisingly, free ad-supported service Tubi comes in fifth with 3.71% ⁠which is noticeably higher than the numbers Apple TV+ or even HBO managed to pull